The 6 Most Effective Types of Social Media Advertising in 2020

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one: social media advertising.

Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

What Are The Benefits Of Advertising On Social Media Channels?

Why is social media advertising your best advertising bet for quick ROI? Because…

• Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
• Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.
• Some channels are consistent but time consuming to dial in. For example, AdWords can produce consistent results for your brand, but it takes a while to master and earn specific placement.

With social media advertising, you can have consistent sales coming in from the first day your website is live.

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can pay off extensively with every marginal customer.

In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.

We’ll look at some of the most popular social platforms, provide some advanced tactics and tips for dialing in your campaigns, and teach you how to efficiently manage multi-channel advertising without losing your mind.

Let’s get started.

The 6 Best Social Networks for Ecommerce Advertising

New social media networks  come out every week, most of which will never gain any sort of traction.

In our opinion, it’s best to start with the most popular platforms, then once you have profitable systems running, you can look at allocating a percentage of your budget toward more experimental campaigns.

In 2020, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.